Make the case for why attending NSN Conference is an investment in
your professional development—and your company’s future.
The cost to attend a conference includes more than just registration. You will have to factor in other costs, like transportation, lodging, and time away from work. All things considered, your manager will want to hear thoughtful justifications for your attendance.
Before you discuss the conference with your boss, you’ll want to be sure you’ve thoroughly explored the conference agenda and speakers. Familiarize yourself with all the options available and start thinking about which sessions align best with your organization’s objectives and aspirations.
Create an outline of your selections with a brief justification for each choice. Highlight your top three reasons for attending.
Think of this as your template—you’ll make it yours in the next step. Send a formal request letter to your boss (we recommend doing this, whether it’s required or not).
Share YOUR story: Why does THIS Conference matter for your growth? What sessions align with skills you’re trying to build? How will your team actually benefit when you come back with fresh insights? Be authentic—leaders can tell when you’re just filling in blanks.
Download a word document template that lays out the ROI and send it to your manager / Human Resources that provides the information they need to approve the NSN Conference as part of your Individual Development Career Plan.
To: [Vice President of Human Resources / Your Direct Manager or appropriate title]
Subject: National Sales Network’s 29th Annual Conference
National Sales Network will convene for its 29th Annual Conference on August 12-14, 2026. Over 2,500 professionals from various industries are expected to participate in three days of workshops and executive level presentations geared toward enhancing sales skills, improving sales leadership effectiveness, and learning leading edge sales strategies and tactics. The theme of this year’s conference is “Beyond Excellence.” The conference will focus on “Sales Excellence.”
Corporations like ours are increasingly becoming aware of the value that NSN offers to its participants. NSN conference attendees can discover what it takes to be successful in a changing marketplace and acquire tangible skills that go beyond what is offered by company driven internal sales & sales management training programs. NSN Conference attendees interact with executive-level professionals and are inspired by nationally renowned speakers. They take part in interactive tracks (see below) that fine-tune skills, enhance professional development, build working relationships, and increase business acumen.
Established in 1992, National Sales Network is a 501(c)(3) non-profit organization open to everyone whose mission is to meet the professional and developmental needs of sales and sales management professionals. The purpose of the organization is to increase career growth and skill development as well as provide a forum for networking within the sales profession. Please visit their website at www.salesnetwork.org for additional information.
I am requesting your approval to cover the cost to attend the NSN Conference this year as a part of my professional development / individual development plan. I hope you will consider sponsoring my participation.
Sincerely,
(Your name)
